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Northbrook Publishing Launches Spanish-language Custom Magazine

April 2007

The Sherwin-Williams Company, based in Cleveland, Ohio, has appointed local custom magazine producer Northbrook Publishing to create a new Spanish-language magazine. Pintor Profesional targets the fast-growing Hispanic market and provides a mix of new product information, application techniques and business management articles along with profiles of successful painting contractors. The first issue debuted in late 2006.

“The Hispanic market segment wields enormous economic power,” said Pete Sobic, President of Northbrook Publishing. “It’s not uncommon for Hispanic crew painters to parlay their on-the-job experience and eventually open their own businesses. Sherwin-Williams has always been a pioneer in its diversity initiatives as well as recognizing growth opportunities.”
A division of Randall-Reilly Publishing Company, LLC, Northbrook Publishing provides customized programs in numerous industries for major corporations, including several Fortune 500 companies. Headquartered in New Berlin, Wis., Northbrook is dedicated to the development, management, production and delivery of high-quality, company-sponsored publications.



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