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Northbrook Publishing Re-Launches Caterpillar Custom Magazine

May 2007

Local custom magazine producer Northbrook Publishing, recently announced the launch of GroundBreaker magazine, sponsored by heavy equipment manufacturer, Caterpillar Inc., based in Peoria, Ill. For more than 20 years, Caterpillar’s construction equipment magazine, On Your Own, has delivered contractors a mix of product information, application tips and profiles of successful business owners. The newly re-designed magazine began its first full year of publication in early spring 2007.

“GroundBreaker magazine reflects the spirit and sharp business focus of Caterpillar’s customers. They are embracing new technology and striving for greater efficiencies in their businesses,” said Pete Sobic, President of Northbrook Publishing. “While On Your Own reflected the entrepreneurial spirit of contractors starting their own businesses with Caterpillar’s new line of equipment, GroundBreaker speaks to what Caterpillar provides to their customers today: total solutions, encompassing all aspects of equipment ownership. The publication has a new look, enhanced editorial content, more personalization options for Cat dealers and is distributed in four regional editions, to appeal to business owners across the United States and Canada.”

A division of Randall-Reilly Publishing Company, LLC, Northbrook Publishing provides customized programs in numerous industries for major corporations, including several Fortune 500 companies. Headquartered in New Berlin, Wis., Northbrook is dedicated to the development, management, production and delivery of high-quality, company-sponsored publications.



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