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Equipment Data Associates (EDA), a division of Northbrook Publishing’s parent company, Randall-Reilly Publishing Co., is the premier national supplier of Universal Commercial Code-based marketing services. EDA tracks and compiles UCC filings for use as sales and marketing tools in the markets they serve.  An invaluable resource for equipment manufacturers, dealers and financial service companies, the data collected can be used by equipment dealers to expand prospect lists among competitive equipment users. 

Currently, EDA can provide lead and market-share information for the agriculture, construction, logging, machine tool, material handling, on-highway trucking and woodworking industries.



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